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Archive for / 'Blog Archives - LGH Marketing/Strategy'

April 22, 2013

Leah Goold-Haws' presentation Live Your Brand: How to Personify Your Business

Live Your Brand: How to Personify Your Business (recap)

Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the […]

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marketing-strategy

2013 Marketing Toolkit

I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you […]

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Dilbert comic strip about social media policy

The Ultimate 2013 Social Media Policy for Small Businesses

So it’s 2013, and you’ve finally decided to jump on the social media bandwagon. Or maybe you already have some employees working your social media swagger. Either way, if you don’t have a Social Media Policy in place, you could be setting yourself up for unexpected disaster.

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Miscommunication can sometimes lead to breaking up with clients

Because “I Trust You” Is Not “I Understand You”

I’ve recently had a rough experience with an amazing client that I’ve truly enjoyed working with. We seemed to hit it off swimmingly from the moment we met. We shared an enthusiasm for our projects and most importantly – a level of trust in one another that made the work easy.

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marketing-like-dating

Why Marketing is Like Dating

I once had a client tell me that he wanted to match every penny he spent on his marketing to every penny that came in the door for sales. Wow! I like it. However, it isn’t always that easy. It got me thinking a bit about that old dating conundrum – “If I buy you […]

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35+ Awesome Article and Content Submission Resources

When you’re developing your digital marketing strategy, make sure to keep in mind where you should be submitting your content. Here is a list of resources for content submission, from articles to press releases and social bookmarking sites.

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December 9, 2012

2013 Marketing Strategy

2013 Killer Content Marketing Strategy for Small Businesses

Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this […]

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strengths weakness

Small Business Leadership – Know Your Team’s Strengths

[dropcap size="220%"]K[/dropcap]nowing your team members’ individual strengths is paramount in streamlining your business operations. Developing a thorough understanding of each member allows you, as the leader, to best direct them in terms of job parameters.

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December 1, 2012

Find out how to hire the right people for the job

Leadership: Know Who to Hire

[dropcap size="220%"]I[/dropcap]I met somebody the other day – a surprisingly intelligent and experienced small business owner who had accomplished much in his career. We spoke for over an hour, about his history, and about a project I’m working on. Though the conversation was intellectually engaging on many levels, one statement stuck out and has lingered […]

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November 2, 2012

Give a Killer Presentation with these 15 Tips for Success

15 Tips for a Killer Presentation

For most people, giving a killer presentation doesn’t come naturally, but that doesn’t mean you can’t wow a room full of peers. Public speaking is one of the most commonly lauded, fear inducing stresses modern man has come to know. That aside, giving a great presentation doesn’t have to be a terribly complex process (pretty […]

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