2013 Marketing Toolkit

I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you need to gear up your marketing efforts – with a marketing toolkit –  to attract new business next year. Read more

Why Marketing is Like Dating

I once had a client tell me that he wanted to match every penny he spent on his marketing to every penny that came in the door for sales. Wow! I like it. However, it isn’t always that easy. It got me thinking a bit about that old dating conundrum – “If I buy you dinner, can I expect…..?” Well, I think you know where I’m going with this. One thing doesn’t always lead to the other. Read more

2013 Killer Content Marketing Strategy for Small Businesses

Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this year. So saddle up, and let’s get to work on your small business’s 2013 killer content marketing strategy. Read more

Leadership: Know Who to Hire

[dropcap size=”220%”]I[/dropcap]I met somebody the other day – a surprisingly intelligent and experienced small business owner who had accomplished much in his career. We spoke for over an hour, about his history, and about a project I’m working on. Though the conversation was intellectually engaging on many levels, one statement stuck out and has lingered in my head since. Read more

15 Tips for a Killer Presentation

For most people, giving a killer presentation doesn’t come naturally, but that doesn’t mean you can’t wow a room full of peers. Public speaking is one of the most commonly lauded, fear inducing stresses modern man has come to know. That aside, giving a great presentation doesn’t have to be a terribly complex process (pretty much summed up in tip #1). Read more