Communication is should be easy If you are working with somebody (or a team of somebody’s) it only seems natural to have clear, open, comfortable lines of communication between the two entities. It seems obnoxiously simple, doesn’t it? And if you’re anything like me, you probably figure you are a top-notch communicator. A giver and receiver of messages. An information hub, willing to share with those to whom it would benefit.
Sometimes it seems there is so much “noise” from advertising and in so many different forms – there’s just no way your ad will ever stand out from the crowd. In fact, it is true that now more than any other time in the history of advertising, there have never been so many different forms of messaging available.
A website can be one of your most powerful tools in your arsenal for increasing sales and recognition within your business. But only if people can find it. If not, it’s costing you money. And businesses don’t survive by losing money.
Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial and persuasive than any other marketing measure.
When I was a kid, my dad told stories of the horrors of hot dog factories. But there was one hot dog brand we kids were allowed to enjoy – and they were Kosher. My dad was convinced the name on that package meant a better quality product. Now, whether or not you agree with the term kosher as it relates to food – one thing we can all probably agree on is the importance of quality.