Outsource Marketing: The Necessity of Communication

Communication is should be easy

If you are working with somebody (or a team of somebody’s) it only seems natural to have clear, open, comfortable lines of communication between the two entities. It seems obnoxiously simple, doesn’t it? And if you’re anything like me, you probably figure you are a top-notch communicator. A giver and receiver of messages. An information hub, willing to share with those to whom it would benefit. Read more

Why Quality Matters…Everytime

When I was a kid, my dad told stories of the horrors of hot dog factories. But there was one hot dog brand we kids were allowed to enjoy – and they were Kosher. My dad was convinced the name on that package meant a better quality product. Now, whether or not you agree with the term kosher as it relates to food – one thing we can all probably agree on is the importance of quality. Read more