Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the info you’ve requested. Read more
Developing an effective marketing strategy requires a genuine and accurate understanding of the company. When we develop marketing strategies, we cover all the bases. We look at your sales, personnel, business plan, vision, mission, methods and procedures – we consider every aspect of your business operation. Read more
I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you need to gear up your marketing efforts – with a marketing toolkit – to attract new business next year. Read more
So it’s 2013, and you’ve finally decided to jump on the social media bandwagon. Or maybe you already have some employees working your social media swagger. Either way, if you don’t have a Social Media Policy in place, you could be setting yourself up for unexpected disaster.
I’ve recently had a rough experience with an amazing client that I’ve truly enjoyed working with. We seemed to hit it off swimmingly from the moment we met. We shared an enthusiasm for our projects and most importantly – a level of trust in one another that made the work easy. Read more
I once had a client tell me that he wanted to match every penny he spent on his marketing to every penny that came in the door for sales. Wow! I like it. However, it isn’t always that easy. It got me thinking a bit about that old dating conundrum – “If I buy you dinner, can I expect…..?” Well, I think you know where I’m going with this. One thing doesn’t always lead to the other. Read more
Remember when you were a kid, dumping that little envelope of powder into the container of water? Your head filled with visions of a tiny kingdom of sea creatures frolicking in their new land all under your watchful eye and careful direction? Remember staring Read more
Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this year. So saddle up, and let’s get to work on your small business’s 2013 killer content marketing strategy. Read more
Knowing your team members’ individual strengths is paramount in streamlining your business operations. Developing a thorough understanding of each member allows you, as the leader, to best direct them in terms of job parameters. Read more
Learn how to improve your outreach efforts with this free e-book. You'll learn how to drive traffic and promote your business through Social Media, Search Engine Optimization and more!
