If you are running a website then you need to make sure that your website is marketed in the best way on the search engine. Such type of marketing is known as Search Engine Optimization (SEO) and it is done in order to increase the rank of a website on the Search Engine Result Page or SERP. SEO includes many factors and all of those factors need to be covered in order to increase the rank of a website. One of the main factors that is considered by all search engines are keywords. While main keywords play a very important role in SEO, LSI keywords are also something that need to be taken seriously. LSI keywords can be decisive when you talk about SEO and there are many reasons for that.
How Do LSI Keywords Work?
Using LSI keywords is very simple, the way they work can be understood easily with a simple example. Consider a user who wants to search the web related to Apple mobile phones. The question that is raised here is that how does the search engine know that you are talking about the Apple Mobile phone and not the fruit. This is where the search engine uses LSI keywords, it tries to identify all the words in the key phrase and then checks all the articles that has those words in it. After all that the search engine is able to provide you with exactly what you need.
If you happened to search for “new Apple models”, then search engine would search for these three words separately but in the same order. However, if the search engine is not able to find the correct results in that order then it will try to change the order and the search again.
How Do LSI Keywords Help in SEO?
LSI keywords help in Search Engine Optimization in every way that you can think of. When a search engine ranks web pages, it does so mainly considering the density of the keyword that is searched by the user. The more words the search engine is able to find, the higher the rank of that web page will be. The way in which LSI keywords help, is that when the search engine is unable to find the exact word that is searched, it opts to look for synonyms and words that have the same meaning. This technique also helps you to avoid Keyword stuffing.
LSI keywords are those words, that is why it is best that your webpage has a lot of those so that the search engine is able to rank it higher on the Search Engine Result Page.
How Do You Use LSI Keywords?
If you wish to use LSI keywords in your website, then you can seek help from many dedicated tools. Some popular tools that you can find are LSGraph, Ultimate Keyword Hunter and a free tool like Google AdWords. If you are using Google AdWords then all that you need to do is that you need to type in your main keywords and the tool will then show you a list of LSI keywords.
It is best that you use as many LSI terms as you can, this is because a search engine likes to find things easily and if your website has more semantic keywords then it will be easier for the search engine to find it. You should also try to use LSI keywords in your anchor text links so that it looks natural.